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Personal finance bloggers often start by documenting their own personal financial journeys and sharing money-saving advice. ... Many blogs and podcasts have become a lot more sophisticated and marketable.” He adds, “People are a lot more concerned with building their businesses and brands, more so than 10 years ago.

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Article By © Article Generator.org Most people don’t even know that Red Bull is based in Austria. The energy drink company does such an outstanding job of marketing across the globe through hosting extreme sports events, packaging and overall attitude that consumers believe it’s a local product that speaks to their personal interests. Its global strategy works. Zappos was a forerunner in using digital marketing channels over traditional options to sell shoes online and centers its marketing strategy more on current customers than prospects. Again, its marketing strategy hits the mark. And Warby Parker does an amazing job of storytelling to promote its glasses and sunglasses, with its behind-the-scenes looks and social consciousness. Its marketing strategy renders it a go-to brand in the eyewear space. All of these companies have discovered how to create a meaningful marketing strategy that translates into recognition, reputation and business growth. Once a company h

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How do influencers make money? And how much? She'll tell you (Photo illustration by Parisa Hajizadeh-Amini / Los Angeles Times; Lynette Adkins and Adraint Bereal photos) Last summer, Lynette Adkins was a fresh college graduate starting a corporate career at Amazon that she thought would be her ticket to financial freedom — the kind that seemed out of reach growing up in her middle-class family. She lasted only a year. Today, 23-year-old Adkins earns double as a self-taught content creator what she made at Amazon Web Services marketing cloud products. In a crowded influencer market, she’s carving out a niche by turning the camera on herself in a way few others have: detailing how, exactly, to make good money and a sustainable career from having an online following. “I never see this kind of information about what people are making … what the true possibilities are as far as profits go when it comes to creating content,” Adkins said in a video

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